NOVALASH newsfLASH: March 2012

FORMALDEHYDE FACTS

All Eyes on Kristin Chenoweth’s Allergic Reaction to Formaldehyde

Sophy Merszei, CEO of NovaLash, prepared a video response to Kristin’s very public allergic reaction to formaldehyde in an unidentified brand of lash extension adhesive.  We hope all of our extended NovaLash family will support our efforts to educate consumers on the health and safety risks associated with formaldehyde.  Watch this video to prepare yourself with the facts. You can benefit from the recent spotlight on the lash industry by promoting yourself as a NovaLash lash artist– our adhesives are formaldehyde free as packaged and delivered in the bottle.

2011 LASH ARTIST OF THE YEAR

Keeping Up With Christina Lynn Perez

Christina Lynn Perez has been enjoying her role as NovaLash’s spokesmodel since she won the First Annual Lash Off Contest where she was named Lash Artist of the Year in July 2011.  She has been featured in countless industry publications and has traveled around the world promoting NovaLash in Hong Kong, NYC, Miami Beach, Houston, and will be in Vegas from June 9 -11 lashing away in the NovaLash booth at the International Esthetics, Cosmetics & Spa Conference.  This video captures some highlights of Christina’s year in the spotlight — check it out!

NEWBEAUTY AT FRED SEGAL

Eyelash Extensions: An Application Can Transform Your Look

NewBeauty recently opened its store at Fred Segal in Santa Monica where you can shop for your favorite beauty products and catch live interviews with beauty brand experts.  Check out this video where New Beauty’s Senior Interactive Editor, Anna Jiminez, sits down with Sophy Merszei, CEO & Creative Director of NovaLash, to chat about the eyelash extensions, the application process and much more.  Stay tuned to the end to see the model’s dramatic, transformation.

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